ITB Asia & MICE Show Asia 2021 (BUYER)


Welcome to ITB Asia/ MICE Show Asia 2021
ITB Asia, co-located with MICE Show Asia, is Asia's Leading Travel Trade Show, has gathered more than 13,000 attendees and 1,300 exhibitors from all over the world yearly since 2008. Buyers of ITB Asia 2021 can look forward to networking opportunities, business appointments, education sessions, meeting potential suppliers, and new business possibilities. 
Now in its 14th year in Singapore, ITB Asia will be held in a hybrid format - physical event complemented with a virtual component on ITB Community, In Asia. ITB Asia 2021 will primarily be a physical event, complemented with virtual components such as on-demand conferences, live streaming and a knowledge library designed as an added value for greater outreach.


Buyers are classified as serious travel procurement professional and their main purpose of attending ITB Asia/MICE Show Asia would be to explore new business frontiers, sign deals and negotiate with exhibitors. 

Hosted buyers are end-user decision makers of the outbound market to at least 3-5 countries outside of home country. 
To qualify as a buyer, you must be responsible for organising, negotiating and/or making budgetary decisions for Corporate travel, MICE events or Leisure groups or special events. Please refer to qualification criteria on :
IMPORTANT: All buyer registrations will be reviewed. Confirmation as a buyer is subjected to the approval of Organiser.
FAQ on travel advisory is available for download by clicking here
Please select your preferred buyer package:
Fully Hosted 
Partial Hosted
Trade Buyer (SG/ Non SG)
Virtual Only

Physical Exhibition (27 - 29 October 2021)

Business Appointments with Exhibitors
min 24
min 15
min 10
Reimbursable Economy Air Passage into Singapore
Hosted Hotel Accommodation in 4/5* Hotel
*Buyers based in Asia will be entitled to 3 nights accommodation.
*Buyers based outside of Asia will be entitled to 4 nights accommodation.
Admission to Exhibition Hall on all 3 show days
Admission to Networking Functions
Admission to Buyer’s Lounge

Virtual Component (1 - 5 November 2021)

No. of Meetings Up to 15 x confirmed meetings allowed Up to 15 x confirmed meetings allowed Up to 15 x confirmed meetings allowed Up to 15 x confirmed meetings allowed
Access to Virtual Conference Sessions
*recordings of physical conference sessions
*access for one (1) month until 27 November 2021
Access to Digital Exhibition Booths
Registration Fee


Please contact if you have any registration queries.